WAY · STUDIO
Saudi Breakfast
Al-Hawwy Breakfast
Social Media Management
Take the morning-gathering spirit Al-Hawwy serves from Fajr onwards, and turn it into one identity that lives across the feed, the menu, and the packaging.
About the brand
Al-Hawwy is a Saudi breakfast spot in Al-Ahsa, in the Khalidiyah district across from King Faisal University, open from just after Fajr until before noon. Whenever breakfast comes up in Al-Ahsa, its name follows — fresh regag bread, liver and eggs done the Hasawi way, and hibiscus to round off the spread. It feels less like a restaurant and more like a morning gathering for families and friends.
The challenge
Al-Hawwy is beloved in Al-Ahsa and its tables fill up from Fajr, but its working day ends before noon — right when social feeds start waking up. The challenge was to build a digital presence that lives all day, and to keep the same brand face across every touchpoint, from a single post to a breakfast box, month after month.
The approach
We ran Al-Hawwy's presence end to end for eight straight months: monthly content calendars, three styled food shoots, and local influencer collaborations. In parallel, we extended the identity into a bilingual QR menu, a full packaging suite from boxes to closure stickers, a National Day falcon campaign, and a sub-brand mark for Regag Al-Hawwy.
From the work
