WAY · STUDIO
Cookies & Coffee
Cookiesry
Brand Identity
An identity built around a "C" with a real bite taken out of it, with cookie crumbs scattered through the details, so the logo makes you hungry before the product even arrives.
About the brand
Cookiesry is a Saudi cookies-and-coffee concept built around dessert's favorite pairing: fresh-baked cookies and a proper cup of coffee, wrapped in a playful urban-minimal spirit inspired by Korean and Japanese dessert cafes. It is not a grab-and-go counter so much as a considered experience, from the box in your hand to the last bite.
The challenge
A new cookies-and-coffee concept needing an identity that tempts and gets noticed from the street — working on the box, the sign, and social with one personality.
The approach
We started with a market study and creative brief before touching design, then built the identity in full: the COOKIESRY — COOKIES & COFFEE lockup, and a palette anchored in deep black softened by gentle pastels of mint, peach, pale yellow and blush. The system then extended across business cards and packaging, so the brand reads consistently from the card to the cookie box.
From the work
