WAY · STUDIO
Italian Kitchen
Latilia
Social Media Management
Make the dish the hero: lasagna layers and pasta sauces lead the feed, shot in studio to whet the appetite before the customer even opens the delivery app.
About the brand
Latilia is an Italian kitchen born in Al-Hofuf, in the heart of Al-Ahsa, built around pasta and lasagna. A delivery-first brand, it reaches most of Al-Ahsa's neighbourhoods — from south Al-Hofuf to Al-Qarah and Al-Taraf — with a menu shaped around the local gathering table: sharing dishes made for the whole family.
The challenge
Latilia is delivery-first, which means its social accounts are its real storefront — customers judge the dish by its photo before they ever taste it. The brand arrived with a complete identity and brand book from day one, so the challenge wasn't to invent a look; it was to make the daily content live up to that identity, consistently, in Al-Ahsa's busy pasta scene.
The approach
We started with the product itself: studio shoots of Latilia's pasta and lasagna, art-directed within the brand's own guidelines. That photography then fed a complete monthly publishing system — posts, stories, reels and offers — alongside a branded launch invitation, so the feed read as one considered body of work from day one rather than scattered posts.
From the work
