WAY · STUDIO
Bakery & Specialty Coffee
Dot Bakery & Cafe
Integrated Marketing
Take the home-baked warmth Dot started from and turn it into a daily visual world that keeps pace with its growth from Al-Ahsa to Khobar.
About the brand
Dot Bakery & Cafe began in 2012 as a home-grown family business in Al-Ahsa, opened its first branch in 2017, and has since expanded all the way to Khobar. Today, Dot is a daily destination for fresh bakes and specialty coffee — sourdough baked every morning with natural yeast, alongside croissants, cakes, and celebration sweets made with the same care.
The challenge
A brand growing branch by branch and launching new products year-round, from daily sourdough to seasonal drinks. The challenge was keeping the content just as warm and consistent month after month, covering campaigns and Saudi seasonal moments without losing Dot's character or slipping into repetitive food shots.
The approach
At Way Studio we built Dot an integrated marketing system: a documented brand identity, a monthly content calendar spanning posts, stories, reels and banners, and recurring shoots in the studio and across the branches. Every product campaign, from cinnamon to matcha, gets its own art direction, and Saudi seasonal moments like Founding Day and Eid hold a fixed place in the calendar.
From the work
