WAY · STUDIO
Automotive Care
Oil Hub
Brand Identity
Drivers decide at road speed — so we built an identity that reads at that speed, summed up in its own line: «designed for real performance».
About the brand
Oil Hub is a Saudi car-oil service center that reimagines the oil change as something smart and seamless — a world away from the usual workshop chaos. The brand is built on one clear idea: your engine deserves real performance, and a service that knows exactly what it is doing from the first minute.
The challenge
Saudi Arabia's oil-change market is led by chains backed by the big petroleum names — Petromin Express, Mobil, Shell — and independent players rarely show up with a visual presence that competes. Oil Hub needed an identity with the credibility of those networks, and a character of its own that sets it apart at first glance.
The approach
We built the full identity: a calm, confident racing-green and cream system, an oil-can mark, a custom pattern, and brand guidelines — then launched it with a bilingual educational post series ('5 signs it's time for an oil change') built on the new system.
From the work
