WAY · STUDIO
Content Production
Raslan — Athar
Integrated Marketing
Reels produced on a steady monthly rhythm that keeps Athar present, at a standard a marketing company would sign off on.
About the brand
Raslan is a Saudi marketing company, and our work together revolved around Athar, one of the brands in its care. It was a partnership of a different kind: a creative studio working side by side with a marketing company, each completing the other, so Athar could meet its audience with content that carries a rhythm of its own.
The challenge
When your client is a marketing company, the bar is high from day one. Raslan knows the difference between content that works and content that merely fills a feed, so the brief was production that holds up under an expert eye, on a monthly rhythm that never slips.
The approach
We built a clear monthly production system: a full batch of reels for Athar every month, running on a single content plan that ties the batches together. Three consecutive months from November 2023 to January 2024, a steady cadence that kept the brand present without interruption, each batch building on the last.